Do everything like it means everything.
— Gradiate.

• 

  Reading: The Wiki Man by Rory Sutherland

  It’s Nice That recently had a 50% sale which made me get round to buying Rory Sutherland’s book which they published last year. I picked it up from the Post Office en route to work and started to read it on the train. The contents are instantly absorbing and had me wanting the journey to last longer so I could read more. The book is made up of interviews, soundbites, blog posts, articles for magazines and his general collected thoughts. Part science, part business and very creative it’s a great read which I know I will end up consuming in a couple of days and keep tweeting bits of.

  If like me you are into the why’s of human behaviours then I really recommend it.

  You can see Mr Sutherland’s 2009 TED talk “Life lessons from an Ad man” here.

  8 Feb 2012